weddings of india

Bridal trend alert – The bejewelled waist belt!

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Bridal jewellery trends have a new favourite – the bejewelled waist belt. This jewelled waist belt is called an Oddiyanam or Vadanam in the South of India and is worn over a sari. It is traditionally worn by the bride at wedding in Telegu, Tamil and Kannadiga cultures. It is worn as a status symbol and tends to be an elaborate piece of jewellery among the bride’s trousseau.

The traditional Oddiyanam is like a piece of art and features designs of Indian gods or goddesses and motifs from nature like the elephant, peacock or lotus designs. Apart from intricate carvings in gold, it also features precious and semi-precious stones like diamonds, emeralds and rubies. The jewelled waist belt has recently seen a resurgence in popularity and is being embraced a major trend in bridal jewellery. This trend is not restricted to South Indian brides and is being worn in uniquely stylish ways by millennial brides.

Why is it trending?

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The reason for the oddiyanam becoming a bridal trend has a few reasons to it. Firstly, this jewelled accessory allows for the bridal sari to remain in place, while also giving a cinched waist silhouette to the ensemble. This allows for the bride to show off her figure and waistline in a luxe way. The oddiyanam is also a very versatile piece of jewellery and can be worn in several permutations even after the wedding. This makes it a great investment and brides love it!

Celebrities love it!

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The bejewelled waist belt has been seen on celebrities like Shilpa Shetty and Sania Mirza. It adds the element of glamorous sparkle and high luxury, to their sari ensembles. We love how Shilpa Shetty pairs hers with a modern gold hued organza sari, for the ultimate diva vibe. Sania Mirza dons her jewelled waist belt with a traditional silk sari and slays the classic Indian look. In both cases it showcases their figure and lends a dramatic aspect to their look.

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Focus on craftsmanship

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A key element to the jewelled waist belt is the element of craftsmanship. Detailing and fine finish to the jewellery making process, should be a key reason to choosing the perfect oddiyanam. Carved gold and perfectly set gemstones will elevate the impact of this gorgeous bridal accessory. A well-made oddiyanam, crafted out of pure gold and high-quality gems, will be an astute investment to make as it will be of heirloom quality.

So, take a cue from celebrity fashion divas and include the jewelled waist belt to your wedding trousseau. It will showcase your feminine figure and bring an elegant sophistication to your wedding attire.

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